My advisory focus
My personal work centers on go-to-market choices, growth priorities and product direction. A useful advisory record explains the business question, the options considered, the contribution made and the decision supported. It should not attribute a whole company’s performance to one recommendation.
Explore DEMA’s delivery record
The DEMA case-study collection describes agency work across acquisition, commerce and strategic planning. Those examples belong to DEMA’s delivery record; they are not presented here as independently verified personal results.
MindBridge: EdTech market-entry planning
A strategic-scope example involving segmentation, positioning and launch planning across the UAE and Saudi Arabia.
Rino Properties: acquisition and search
A campaign example that separates reported platform metrics from qualified opportunities and sales.
How to assess a relevant example
Ask whether the market, business model, customer and stage resemble your situation. Then ask who performed the work, what period is covered and what data supports the outcome. A strategy deliverable is evidence of scope; a click-through rate is evidence of ad response; neither alone establishes revenue impact.
For a prospective engagement, we can discuss the experience relevant to your decision and agree what information can be shared. Client names, private documents and commercial data should only be disclosed with the appropriate permission.
Choose the starting point
Market entry and positioning · Growth priorities and measurement · Product direction and roadmap